The family staple is now known as Kraft Mac & Cheese, which is “meant to mirror the way in which followers organically discuss concerning the model,” the corporate introduced Wednesday. Packaging that includes the brand new title will hit cabinets in August.
Together with the shortened named, consumers will discover the field receiving a delicate makeover that features a refreshed emblem, typography and single-hue blue that “amplifies the model’s most recognizable asset — the noodle smile.”
Kraft’s mac & cheese affordability has additionally taken successful lately. Dozens of its merchandise received worth hikes in current months, together with a 3.5% improve on a pack of EZ Mac and a 20% worth hike for a 7.25-ounce dish of Kraft Large Bowl Macaroni and Cheese.
Sturdy demand, provide constraints and uncertainty elevated enter prices for Kraft, the corporate mentioned in a letter to suppliers, including that the “upward development in packaging, transportation, elements and labor prices persists, reaching ranges not seen in many years.” These greater prices led to the corporate’s choice to lift costs.