HomeTop StoriesLego will begin constructing its bricks in america Gadgetfee

Lego will begin constructing its bricks in america Gadgetfee

The corporate introduced Wednesday plans for a 1.7-million sq. foot plant in Virginia, which can make use of roughly 1,800 folks as soon as its accomplished in 2025. It will likely be the Danish firm’s seventh world manufacturing unit and second in North America — the opposite is situated in Monterrey, Mexico.

Lego beforehand had a US manufacturing unit in Connecticut, however that facility closed in 2006 as a result of the corporate mentioned children want taking part in with electronics. Instances have modified: Like different toy makers, Lego is within the midst of a pandemic-induced increase as households search for leisure at house.

Its gross sales jumped 27% final 12 months pushed by new retailer openings in China and prospects flocking again to its reopened outlets. The family-owned firm mentioned it had outpaced the toy business in all main markets throughout the 12 months, when gross sales of its plastic bricks totaled greater than $8 billion.

“Increasingly households are falling in love with Lego constructing and we’re wanting ahead to creating Lego bricks within the US, certainly one of our largest markets,” mentioned CEO Niels B. Christiansen in an announcement.

Constructing a manufacturing unit within the US additionally helps the corporate meet demand right here, significantly when provide chains are clogged and the fee to ship items is surging amid report gas costs.

“Our factories are situated near our largest markets which shortens the gap our merchandise must journey,” mentioned Lego COO Carsten Rasmussen, within the assertion. “Our new manufacturing unit within the US and expanded capability at our current website in Mexico means we can finest help long-term progress within the Americas.”

Christiansen additionally famous that Virginia was chosen for the carbon-neutral manufacturing unit as a result of it permits them to “construct a photo voltaic park which helps our sustainability ambitions and offers straightforward hyperlinks to country-wide transportation networks.”

The corporate has lengthy been a goal of local weather advocates due to its plastic bricks and packaging. The corporate ramped up its sustainability efforts in recent times. It introduced in 2020 that it plans to bundle its merchandise in recyclable paper somewhat than single-use plastic. And final 12 months, Lego unveiled a prototype brick constituted of recycled plastic.

The corporate presently employs 2,600 folks in america and has greater than 100 outlets.

— Reuters contributed to this report.

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