HomeTop StoriesOhio State College wins trademark for the phrase 'THE' Gadgetfee

Ohio State College wins trademark for the phrase ‘THE’ Gadgetfee

The college in Columbus will use the phrase “THE” for branded merchandise related to the varsity and offered by means of its athletics and collegiate channels, OSU spokesperson Ben Johnson mentioned Wednesday in an announcement to CNN.

“THE has been a rallying cry within the Ohio State neighborhood for a few years, and Buckeye followers who buy official Ohio State gear assist pupil scholarships, libraries and different college initiatives,” Johnson mentioned.

The college filed an utility with the US Patent and Trademark Workplace in 2019 after dressmaker Marc Jacobs additionally filed to trademark the identical phrase, Johnson mentioned.

Final 12 months, the college and the designer reached an settlement that permits each of them to register “THE” branded merchandise for steady use and license, Johnson defined.

Ohio State University wants to trademark the word 'The'

“Like different establishments, Ohio State works to guard the college’s model and emblems as a result of these property profit college students and school, and assist our core educational mission of educating and analysis,” Johnson mentioned.

The college’s trademark and licensing program generates a median of greater than $12.5 million yearly in income, which supplies funding for college applications and pupil scholarships, in response to the assertion from Johnson.

The college began utilizing “the” with its title in 1986 when the establishment launched a brand new emblem within the hopes of shifting away from the “OSU” image, in response to the varsity. The transfer was meant partly to tell apart it from two different faculties with the identical initials — Oregon State College and Oklahoma State College.
The development of emphasizing the phrase “the” took off within the mid-Nineteen Nineties, when the varsity wished soccer gamers to make use of it whereas introducing themselves. It grew right into a meme when NFL broadcasts featured clips of gamers saying their names and their alma maters. OSU alums emphasised they had been from “THE Ohio State College.” That OSU participant intro was even parodied by “Saturday Night time Stay.”
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