A limited-edition set of two cheese-scented polishes will value cheese fanatics $15 on the Nails Inc. web site. It consists of two shades: “Finger Meals,” a shiny pink, and “La Dolce Velveeta,” a creamy yellow coloration.
The polishes’ signature tacky scent solely seems when they’re dry, says Nails Inc.
“These extremely pigmented shades present full-cover payoff and are designed to be worn collectively for these assured sufficient to point out the world they’re residing a giant, daring, and unrestrained life,” says Nails Inc. The collaboration is part of Velveeta’s “La Dolce Velveeta,” marketing campaign, “which is all about stepping out in a assured, unapologetic solution to present the world that you just’re residing a life crammed with outrageous pleasure,” in keeping with a press launch from the Kraft Heinz Firm, which owns Velveeta.
Though Velveeta’s merchandise aren’t vegan, the formulation of each colours is vegan and cruelty-free, in keeping with Nails Inc.
The collaboration additionally features a set of Velveeta-themed nail stickers that includes gooey cheese graphics and the phrases “creamy” and “drip.”
“Veleeta is thought for its wealthy, creamy texture and tacky, melty goodness, so what higher solution to convey this to life for our followers than with one thing equally as wealthy and creamy — nail polish,” mentioned Kelsey Rice, senior model communications supervisor on the Kraft Heinz Firm, within the press launch.
Social media stars Ka5sh, recognized for producing memes and rapping, and Gia Gunn, a drag performer who appeared on RuPaul’s “Drag Race,” each appeared in promoting campaigns for the launch.