Are you considering outsourcing your SEO?
To reach the 255 million US citizens shopping online each year, SEO is essential. But if you’re in-house SEO processes aren’t up to scratch, you won’t see the results you need. You’ll know something needs to change, but knowing when to outsource your SEO can be tricky to pin down.
Don’t worry, we’re here to help! Keep reading for 6 things to consider when SEO outsourcing becomes a necessity, not an option.
- You Lack a Marketing Strategy
No matter how full your schedule is, your digital marketing can’t afford not to be a priority. If you don’t have a solid strategy in place, tailored to your needs, your business (and profits) will suffer.
Getting data-driven results is how your digital business will succeed. If you don’t have an online marketing strategy or don’t know where to start, it’s best to outsource to experts. They’ll help tailor an online marketing and SEO strategy for your business and to suit your needs.
- Costs Are Piling Up
When it comes to SEO in-house vs outsourcing, the cost will be one of the biggest considerations.
You need to hire and train staff, including:
Usually, outsourcing your SEO will cost less than putting together an in-house team. So if you’re working on a tighter budget, it might be better to outsource your SEO.
- You Have to Match Your Needs
Before you look to outsource SEO services, consider what your needs are.
Do you need help improving the quality of backlinks? Do you want better, more relevant keyword research? Whatever your needs, you will be able to find an SEO specialist to help. You can view here for more of the types of services on offer.
An outsourced agency will be able to boost your existing strategy or find the most efficient one for you.
- You Haven’t Prioritized Mobile
If you’re not sure you’re optimized for mobile devices then you likely aren’t ready to work on your technical SEO. With mobile browsing making up 45% of the e-commerce market alone, it’s vital you’re making use of it. Mobile users want and expect a smooth, desktop experience.
Outsourcing your SEO lets you put in a place a seamless mobile design. It’ll load fast, give all the information and make browsing on a mobile device a breeze. Your website will live up to its potential, and so will your profits.
- You’re Not Sure What to Measure
Do you know what your return of investment (ROI) was last year? Being able to get information quick and with ease is a core principle of marketing decisions. An outsourced expert can help develop KPIs and goals and help track ROI.
Digital marketing will take time to deliver results, so you need to plan for this. Measure ROI with short-term lead marketing KPIs, and lag marketing KPIs. This will give data on the things that you do short term, and the results you want in the long term.
- You Need Faster Results
When you want to outsource SEO, consider this; SEO campaigns can launch faster. If you only need more resources for the short term, outsourcing is a cost-effective way to get them.
The outsourced firm live and breathe SEO, it’s their entire business. Their tools, knowledge, and skills can achieve more, faster, than your in-house team. Speed is key in digital marketing, and outsourcing can help you reach your goals on time.
SEO Outsourcing: Know What You Want and Expect
So, there you have it! If any of these 6 situations apply to your SEO situation, it could be time to outsource. In-house teams can only go so far. As you scale your business you will need access to more resources and need to focus on your objectives, and SEO outsourcing is the best way to do it.
If you found this article helpful, be sure to check our other blog posts for more!