A first-person report by Thorsten Meyer.
Get the latest gadgets delivered free — and shop member deals
- Fast, free delivery on millions of items
- Access to Prime Big Deal Days deals on October 6–7
- Prime Video, Amazon Music and more included
Every industry has its running jokes. Pixel Rivals turns the ones about tech companies into tiny cut-away towers, with a whiteboard of model names on one floor and an update stuck at 99 % on another, and puts the source of every joke right next to the scene.
The project started as a wish list I handed to an AI coding assistant: company duels, a few movie homages, a bar, a cinema, an awards night, an oil field, and “go wild”. The result, eleven living dioramas drawn entirely in code, is now live at pixelrivals.com.
What you will find
- Frontier Row: OpenAI and Anthropic as two waterfront towers. A model-naming whiteboard, “R’s in strawberry?”, GPUs that are melting, a vending-machine AI promising to deliver in person, and a shoggoth in the cave under the street.
- Infinite Loop vs Redmond: Apple and Microsoft side by side. Sunshine and a “Courage” lab on one side, drizzle, a Clippy memorial and an update stuck at 99 % on the other.
- Neon Rain 2049: a rain-soaked neon megacity with noodle stalls, flying cars and a blimp that is always hiring.
- The Bijou: an old movie palace whose big screen plays the Neon Rain scene live, a scene inside a scene.
- Crude Awakening: an oil field at sunset, until the data centre next door starts pumping TOKENS into the same pipeline.
- Kaiju Harbor: once a loop a sea giant surfaces in the bay, and the whole promenade takes selfies.
- Plus a cozy toy tower, a fantasy kingdom with a dwarf hall under the mountain, a corner bar, an awards night and a casino heist that runs its plan every sixty seconds.
Built in code, not generated
There is no image generator involved. Every building, raindrop and pedestrian is drawn by code, pixel by pixel, from a small engine the AI wrote for this project. That is why the scenes can run forever without a video file, change from day to night in real time, and still export as crisp 1080p clips.
Nine of the scenes were built in parallel by separate AI agents, each allowed to touch only its own diorama. A lead agent reviewed every result and ran fourteen automatic checks before accepting it: the loop has to be seamless, the scene has to keep moving, and nothing may go pitch-black at midnight.
Gossip, with footnotes
The company duels are parody, but the jokes are not invented. Each factual gag is listed with its source on the scene page, so you can read the original story. There are no real logos and no named individuals, just the running jokes of an industry that takes itself very seriously.
A new scene every Thursday
Pixel Rivals grows by one diorama a week, alternating company duels with movie and place scenes. Daily clips run on X at @pixelrivalsart. If you know a rivalry that deserves its own towers, write to contact@pixelrivals.com.
Fall Picks
fall essentials
As an affiliate, we earn on qualifying purchases.
